Gooding

Role: Senior Designer

Agency: Magnetic Creative

Director: David Carrillo

Gooding creates pudding that satisfies your sweet tooth—without the guilt. The brand aimed to be playful and energetic while maintaining a healthy, organic image. We brought this vision to life by having our copywriters craft clever, cheeky messaging and pairing it with clean, dynamic design elements.

For this project, I created original design assets and illustrations, designed the packaging, finalized the logo, and contributed to the website’s page designs.

Packaging Design